GenZ vs WW3
This project was a marketing campaign called GenZ vs WW3, which creatively built upon the trending GenZ humorous responses that circulated on social media in the midst of wars breaking out globally. This project was a response to the D&AD brief set by Adobe, which was to make Adobe Express the go to tool for Generation Z.
The proposed campaign was to gather works created on Adobe Express by GenZ showing their feelings and responses to the current state of a potential world war. Allowing for GenZ to create their own relatable anti war designs and showcase them to bring together the whole generation in solidarity of being anti world war 3. Shown are my own creative responses to this topic using GenZ language.
